Dimensions of Business
Language and Culture
DOBLAC  2018

15-16 October 2018, Katowice, Poland

First Circular and Call for Papers

Dear Colleagues,

Institute of English at the University of Silesia in Katowice, Poland, has the pleasure to announce                       


the 1st International Conference titled

Dimensions of Business Language and Culture


The aim of the conference is to present, exchange, and discuss the results of academic research in the sphere of business language and culture as well as the work experience of pedagogical staff and practitioners concerned with the contemporary business. It is an opportunity to look at various aspects of the world of business presented in the form of papers and workshops.

In order to understand the complex nature of the contemporary business environment, it is crucial to look at it from the point of view of several disciplines, hence we welcome contributions from the authors working in such fields as applied linguistics, sociology, psychology, economics, cultural studies, and methodology. In the globalized world, where different fields of science merge and have an impact on one another, such an approach will enable us to study multiple discourses shaping the world, with language and culture being the vehicle which influences them all.

Business practices are influenced by deeply held cultural attitudes. Understanding and respecting them can be critical to success in both domestic and international business. The elements pertaining to the numerous definitions of culture are usually language, religion, art, different customs and habits, variety of traditions, behaviour, and values. Moreover, culture touches upon technology, knowledge and work patterns, which finds its expression in various genres and registers that are characteristic of the language of business. Therefore, the topics we propose are manifold and can be investigated at various levels, from a mono or cross-cultural perspective.

  1. Business  ethics

  2. Business  etiquette

  3. Business contracts - cultural and linguistic aspect

  4. Business  negotiations - cultural and linguistic aspect

  5. Business presentations - cultural and linguistic aspect

  6. Business  meetings - cultural and linguistic aspect

  7. Socializing and entertainment in business - cultural and linguistic aspect

  8. Marketing - cultural and linguistic aspect

  9. Public relations - cultural and linguistic aspect

  10. Advertising - cultural and linguistic aspect

  11. Business and recruitment process - cultural and linguistic aspect

  12. Business and teamwork - cultural and linguistic aspect

  13. Business and stereotypes - cultural and linguistic aspect

  14. Business and conflict - cultural and linguistic aspect

  15. Business and humour - cultural and linguistic aspect

  16. Business and non-verbal and paraverbal communication

  17. Business and religion

  18. Corporate cultures

  19. Culture shock in the corporate world

  20. International managers

  21. Business genres

  22. Case studies, e.g. problems of mergers, joint ventures across cultures

  23. Cultural taxonomies

  24. Values, heroes, and rituals in the business environment

  25. Teaching Business English

The contributions from authors will be in the following languages: English and Polish

Each presenter will be given 30 minutes (20 minutes plus 10 minutes for discussion).

All participants will receive a Certificate of Attendance.

The conference languages are English and Polish.

We are pleased to announce that the following speakers have expressed their agreement to present plenary lectures during the conference:

  • Prof. Anthony Barker  (University of Aveiro, Portugal)
    “Always Be Closing: An ABC of Business in Feature Films”

  • Prof. Taina Vuorela (Oulu University of Applied Sciences OAMK , School of Business and Information Management, Finland)
    “Using humour strategically in business & communication: presenting the results of a multidisciplinary research project”

  • Prof. Krystyna Warchał (University of Silesia, Katowice, Poland)
    “The business dimension of academia – the academic dimension of business”

  • Prof. Piotr Mamet (Silesian University of Technology, Gliwice, Poland)
    “LSP versus Content Knowledge. The Problem of Competence in LSP Communication, Teaching and Translation”

Important dates

Abstract submission: 22 June 2018

Registration: 22 June 2018

Confirmation of acceptance: 30 June 2018

Payment: 15 July 2018

Conference: 15-16 October 2018

Abstract submission

Abstracts describing the topic of a presentation in up to 300 words
should be included in your registration form
(see: CONTACT tab)
no later than by 22 June 2018.

Conference venue

The conference will be held in the new building of CINiBA (The Scientific Information Centre and Academic Library), located in the University of Silesia campus,
at 11A Bankowa Street in Katowice (http://www.ciniba.edu.pl/).

Conference fee

The fee will cover the participation costs, conference materials, coffee breaks,
lunch, conference buffet dinner, and the publishing costs.

Participants without a paper are also welcome.


(paid by 15 July 2018)

Fee options:

1.) participation with a paper: 400 PLN / 100 Euros

2.) participation without a paper: 300  PLN / 80 Euros

Scientific committee

Prof. Danuta Gabryś-Barker

Prof. Krystyna Warchał

Prof. Adam Wojtaszek

Organising committee

Urszula Michalik, PhD

Paweł Zakrajewski, PhD

Iwona Sznicer, MA

Anna Stwora, MA

Conference Partners

Stefana Grota-Roweckiego 5

41-205 Sosnowiec


conference venue

(The Scientific Information
Centre and Academic Library)
Bankowa 11a

40-007 Katowice


Contact e-mail doblac2018@gmail.com

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