Dimensions of Business
Language and Culture
15-16 October 2018, Katowice, Poland
First Circular and Call for Papers
Institute of English at the University of Silesia in Katowice, Poland, has the pleasure to announce
the 1st International Conference titled
Dimensions of Business Language and Culture
The aim of the conference is to present, exchange, and discuss the results of academic research in the sphere of business language and culture as well as the work experience of pedagogical staff and practitioners concerned with the contemporary business. It is an opportunity to look at various aspects of the world of business presented in the form of papers and workshops.
In order to understand the complex nature of the contemporary business environment, it is crucial to look at it from the point of view of several disciplines, hence we welcome contributions from the authors working in such fields as applied linguistics, sociology, psychology, economics, cultural studies, and methodology. In the globalized world, where different fields of science merge and have an impact on one another, such an approach will enable us to study multiple discourses shaping the world, with language and culture being the vehicle which influences them all.
Business practices are influenced by deeply held cultural attitudes. Understanding and respecting them can be critical to success in both domestic and international business. The elements pertaining to the numerous definitions of culture are usually language, religion, art, different customs and habits, variety of traditions, behaviour, and values. Moreover, culture touches upon technology, knowledge and work patterns, which finds its expression in various genres and registers that are characteristic of the language of business. Therefore, the topics we propose are manifold and can be investigated at various levels, from a mono or cross-cultural perspective.
Business contracts - cultural and linguistic aspect
Business negotiations - cultural and linguistic aspect
Business presentations - cultural and linguistic aspect
Business meetings - cultural and linguistic aspect
Socializing and entertainment in business - cultural and linguistic aspect
Marketing - cultural and linguistic aspect
Public relations - cultural and linguistic aspect
Advertising - cultural and linguistic aspect
Business and recruitment process - cultural and linguistic aspect
Business and teamwork - cultural and linguistic aspect
Business and stereotypes - cultural and linguistic aspect
Business and conflict - cultural and linguistic aspect
Business and humour - cultural and linguistic aspect
Business and non-verbal and paraverbal communication
Business and religion
Culture shock in the corporate world
Case studies, e.g. problems of mergers, joint ventures across cultures
Values, heroes, and rituals in the business environment
Teaching Business English
The contributions from authors will be in the following languages: English and Polish
Each presenter will be given 30 minutes (20 minutes plus 10 minutes for discussion).
All participants will receive a Certificate of Attendance.
The conference languages are English and Polish.
We are pleased to announce that the following speakers have expressed their agreement to present plenary lectures during the conference:
Prof. Anthony Barker (University of Aveiro, Portugal)
“Always Be Closing: An ABC of Business in Feature Films”
Prof. Taina Vuorela (Oulu University of Applied Sciences OAMK , School of Business and Information Management, Finland)
“Using humour strategically in business & communication: presenting the results of a multidisciplinary research project”
Prof. Krystyna Warchał (University of Silesia, Katowice, Poland)
“The business dimension of academia – the academic dimension of business”
Prof. Piotr Mamet (Silesian University of Technology, Gliwice, Poland)
“LSP versus Content Knowledge. The Problem of Competence in LSP Communication, Teaching and Translation”
Abstract submission: 22 June 2018
Registration: 22 June 2018
Confirmation of acceptance: 30 June 2018
Payment: 15 July 2018
Conference: 15-16 October 2018
Abstracts describing the topic of a presentation in up to 300 words
should be included in your registration form
(see: CONTACT tab)
no later than by 22 June 2018.
The conference will be held in the new building of CINiBA (The Scientific Information Centre and Academic Library), located in the University of Silesia campus,
at 11A Bankowa Street in Katowice (http://www.ciniba.edu.pl/).
The fee will cover the participation costs, conference materials, coffee breaks,
lunch, conference buffet dinner, and the publishing costs.
Participants without a paper are also welcome.
(paid by 15 July 2018)
1.) participation with a paper: 400 PLN / 100 Euros
2.) participation without a paper: 300 PLN / 80 Euros
Prof. Danuta Gabryś-Barker
Prof. Krystyna Warchał
Prof. Adam Wojtaszek